It’s 33 degrees Celcius, the middle of July, but I stand firmly by my conviction that Fall is a thousand times better than summer. And I do mean Fall with a capital F, as in the season in fashion where we are granted pardons for the summer’s cut-off and/or bleached sins, given a fresh slate to reinvent ourselves and, most importantly, a reason (excuse) to shop.
Logically, a paradigm shift as dramatic as this requires meticulous planning. Phase 1 was already completed back in February, when we oohed and aahed over Givenchy this and Wang-for-Balenciaga that. Phase 2 is this: a thorough examination of the campaigns produced as a result of the collections shown. Here, some of my personal favourites this season:
Shot by Tim Walker, Mulberry’s Fall 2013 campaign has the right amount of Halloween spook to get me in the mood for chilled nights, all sorts of Pumpkin-flavoured concoctions and the Seasonal aisle at Dollarama. Amy will hate this because of the owls. Sorry, girl. See more images here.
If Lanvin’s campaign doesn’t make you want to throw yourself into a Hitchcock marathon, I’m sorry, but we can no longer be friends. And besides that, Edie Campbell ranks high on my current Model Girl Crush list, which is actually quite the list. Shot by – who else – Steven Meisel. More photos here.
Blugirl’s campaign images remind me of my days devouring every issue of Teen Vogue I could get my hands on – nostalgia at 20, how nauseating – because isn’t the styling so delightfully Back-to-School? And really, that’s where I’m convinced my love of fall comes from, anyway. Who doesn’t love the thought of fresh notebooks waiting to be scribbled in? I could go on about sprees at Staples and planning the first week’s outfits, but I’ll stop waxing poetic about my days of yore. More photos here.
And finally, Kenzo’s campaign is so wonderfully surreal, I had to include it. These images are the product of Maurizio Cattelan, Micol Talso and Pierpaolo Ferrari of Toilet Paper Magazine, whose website is potentially the most visually overstimulating thing I’ve ever encountered. You should 100% check out the rest of the images here.
And now, dear reader, I pose the question to you. What are your standout campaigns for Fall 2013?